Minor in Strategic Communication

Strategic communication involves the identification, establishment, and maintenance of mutually beneficial relationships between an organization and the various publics on whom it depends. The Minor in Strategic Communication prepares students in both traditional and digital communication skills, thereby readying them for careers in the global workforce.

Requirements for a minor in Strategic Communication (18 units)

Required Courses (15)
COMM 2301Newswriting and Reporting3
COMM 3401Introduction to Strategic Communication3
COMM 3402Writing for Public Relations3
COMM 4401Strategic Communication Campaigns3
COMM 5401Crisis Communication3
Elective Course (3)
Three units chosen from:3
Business Literacy for Strategic Communication
Topics in Strategic Communication
Advanced Topics in Strategic Communication
Principles of Microeconomics
Marketing Principles
Introduction to Administration
Entrepreneurship and Innovation
Principles of Strategy
Total Units18