Minor in Marketing
Requirements for a minor in Marketing (21 units)
| Required Courses: (9) | ||
| MKTG 3050 | Marketing Principles | 3 |
| MKTG 3160 | Research Methods | 3 |
| MKTG 4100 | Consumer Behavior | 3 |
| Twelve units from the following courses: (12) | 12 | |
| Marketing Research | ||
| Marketing Communications | ||
| Professional Selling and Sales Management | ||
| Integrated Marketing Communications | ||
| Retailing and Ecommerce | ||
| International Marketing | ||
| Digital Marketing | ||
| Strategic Issues in International Business | ||
| Strategic Marketing Planning | ||
| Marketing Data Analytics | ||
| Sports and Entertainment Marketing | ||
| Experiential Marketing | ||
| Total Units | 21 | |